I have just come across the Periodic Table of Content Marketing on Econsultancy and just had to share! The idea is fab – condensing the entire process from strategy and content type, to goals and metrics into one easy to read, convenient format. I hope you will all find this of as much use as I will. Have a read to see how to use The Periodic Table of Content Marketing effectively.
I recently came across a good overview of how to develop and improve digital marketing strategies. I thought it was a nice level of insight, so I have decided highlight and elaborate on some of the key points to help you improve digital marketing strategies.
With smart phones, the internet and social media profiles, information is incredibly accessible for us now – including information about ourselves. When it comes to your career and future job prospects, even your current job, you should always be aware of what you’re putting out there and how you’re perceived. In essence you are a brand and should maintain your reputation accordingly. Below are 10 tips to create your personal brand.
Happy Halloween everyone! To coincide with the holiday, I’ve written a somewhat related post, discussing the 7 sins of marketing. This post outlines what not to do with your marketing, so you can build and progress and become better. This is only an opinion piece, but they’re all tips which I believe are practical, useful and ring true in the industry and therefore can be implemented easily by yourselves.
If you’re a frequent reader to my blog, you’ll notice it’s been on a bit of a hiatus – my previous post was almost three weeks ago, on October 10th. But it’s not due to the fact that I’ve been neglecting it, but more to the fact that I practically lost everything on here and practically had to start from scratch. This post is basically an explanation of my absence, how we got it back up and running again and what I learnt from it all: always backup your work.
‘Evergreen content’ has been one of the quickest growing buzzwords and trends in modern marketing. While many have been quick on the uptake, many are still unsure about what it is and what benefits it has. In this post I explain what evergreen content is, how it can help you and some effective ways you can use it.
The Pinterest hype may have died down significantly this year, but there’s still no denying it’s an incredibly useful and powerful tool for marketers when used correctly. I’ve created a list of 12 examples, explaining how you can use Pinterest for business and how to promote it.
I have previously written some tips on how to write marketing plans and customer profiles, which have been really useful to some readers looking to build on those areas. With this in mind, I have now written a template explaining how to write a press release.
A short-list of 10 key tips on how to build your advertising portfolio. Perfect for all you graduates and first-timers, or perhaps you’re looking for some tips to give your portfolio a bit of a refresh? I’ve spoken to some of the best in advertising, to see what they look for and what advice you can take away on how to build your advertising portfolio and get it spot on.