Digital Writing Month

So this November I’ve decided to take on the crazy challenge of Digital Writing Month and will attempt to write 50,000 words in the short 30 days of November.

There are a few reasons why I’ve chosen to follow through with this challenge:

1. 50,000 words in 30 days is a lot of writing. So it’ll be nice to see if I can reach that target.
2. It’s a chance to push myself. I try to post something at least once a week, but really that’s quite relaxed as I have a week between each post in which to think and write something new. Digital Writing Month will push me to continually add new content everyday, that is both relevant and interesting.
3. Put simply: why not? I love to write, so why not give it a go?

With all the above in mind, I had two particular topics I wanted to discuss. The first being, cosmetic advertising in the modern day. It’s an area that I know quite well and something that I am really interested and passionate about, so I knew I’d enjoy writing about it and taking the time to do so. The second is about a certain brand I love – though I don’t like their product – Red Bull and how they’ve successfully become and positioned themselves as a lifestyle brand. After a considerable amount of thought, I decided to go with the Red Bull discussion.

I decided the route of an “investigation” was better and more suited to me, rather than writing 50,000 words worth of random blog posts about anything and everything. Below is a rough outline of my investigation, I’ve fleshed out as much of it as possible, but will add more as I go along:

Day 1. History of Red Bull

Day 2. “Red Bull gives you wings”

Day 3. The early marketing & positioning days

Day 4. Red Bull sponsorship & endorsements

Day 5. Red Bull & Facebook

Day 6. Red Bull & Twitter

Day 7. Red Bull & Foursquare

Day 8. Red Bull & Google+

Day 8. Red Bull & Instagram

Day 10. Red Bull Stratos Jump

Day 11. How is Red Bull a lifestyle brand?

Day 12. Red Bull vs competitors

Day 13. What has Red Bull taught us?

Day 30. Conclusion

If you fancy a last minute entry to Digital Writing Month you can still register online or you can keep up to date with it all on Twitter.